A critical initiative that aims to activate Universities through a Programme to achieve this Vision 2030 goal.

How this program would help?

  • Improving the image and offerings of the university
  • Creating economic opportunities on campus
  • Improving engagement and participation opportunities for students
  • Increasing the health and fitness of your students
  • Offering new career paths in sports for your students
  • Creating exciting competitions and events


  • Activate all Universities in Saudi Arabia – provide opportunities for university students to engage in sports and physical activities
  • Utilize university sports facilities through:
  • Delivering programs in universities and making them accessible by the students and the public
  • Creating leagues and involving federations in the delivery process
  • Linking community sports groups with universities to conduct sustainable programmes and activities
We’re building an experience co-created with you!

Crown Prince Camel Festival

13 Sep - 21 Sep 2018 | 17:00 - 23:00

TAIF Camel Racetrack


National Day

21 Sep - 23 Sep 2018 | 16:00 - 00:30

10 Different Cities